MILLERKNOLL BRAND LAUNCH
Design for the Good of Humankind
Millerknoll
We were able to tell the authentic story of the two iconic brands joining together under a shared purpose: design for the good of humankind.
With an understanding of the importance of their pasts, we shifted focus to their future. We explored what the next 100 years might look like for Millerknoll, aiming to create a story that would unify, excite, and pull on the collective heartstrings of their team members.
GDP
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Millerknoll
We were able to tell the authentic story of the two iconic brands joining together under a shared purpose: design for the good of humankind.
With an understanding of the importance of their pasts, we shifted focus to their future. We explored what the next 100 years might look like for Millerknoll, aiming to create a story that would unify, excite, and pull on the collective heartstrings of their team members.
Watch Anthem Video
GDP
Illustration Feature: Pablo Amargo
Branding
By combining archival photos, innovative designs from the complete family of brands, and fresh illustrations from Pablo Amargo, we created a visual system that felt authentic, energizing, heartfelt, and inclusive.
By combining archival photos, innovative designs from the complete family of brands, and fresh illustrations from Pablo Amargo, we created a visual system that felt authentic, energizing, heartfelt, and inclusive.
